PPC management · paying for leads, not budget burn
Ad budget melting away while calls and leads don't grow? We build PPC from your unit economics: we calculate the cost per lead before launch and take no percentage of your ad spend — we gain nothing when you spend more, only when your leads cost less.
Reply within 15 minutes · lead volume and CPL forecast — free
The situations that usually start the search for a PPC agency. Under each one — what it costs you and how we fix it.
“Clicks keep coming, the budget melts, and there are almost no calls or leads”
You're paying for traffic that doesn't convert — and can't see where the money leaks.
We start with unit economics: calculate the target cost per lead, cut irrelevant queries and placements. The budget goes to clicks that produce leads, not impressions.
“The agency takes a percentage of my spend — they profit when I spend more”
The vendor's interests diverge from yours: the bigger the burn, the bigger their commission.
We charge a flat fee for the work and take no percentage of the budget. We profit when your leads get cheaper — not when you spend more.
“There are leads, but they're expensive — the ads don't pay back”
The cost per lead exceeds your margin — every sale from ads runs at a loss.
We work from a target lead price: adjust bids, copy and landing pages, kill losing combinations. We keep the cost per lead inside your economics.
“We set it up ourselves — now ads get disapproved and the account is at risk”
Policy violations and broken tracking put the whole channel — and your budget — in jeopardy.
We take compliance end to end: policy-safe ads and landing pages, clean conversion tracking, account health monitoring. No disapprovals, no suspensions.
Not a list of procedures — a list of outcomes: behind each line is what exactly changes in your campaigns and in your cost per lead.
We calculate the target cost per lead and the forecast before launch. You see at what lead price the ads pay back — before the first dollar of budget.
We build the target query set and cut the junk upfront. The budget doesn't leak into “free”, “DIY” and irrelevant impressions.
We capture hot demand — people searching for your product right now. Ads matched to the intent of the query, not one text for everything.
We reach the people still deciding, across the Display Network and YouTube. Clicks cost less than Search — bringing the blended cost per lead down.
We bring back visitors who left without an inquiry. Warm audiences convert cheaper than cold — in almost every niche.
For e-commerce — product feeds and Shopping campaigns; for fast-moving niches — smart bidding strategies. The format is matched to the business, not a template.
The ad and the page promise the same thing, so the click makes it to the lead. If needed, we'll build a dedicated landing page for the campaign.
We set up conversion goals and call tracking, tying the click to the lead and the sale. You see not “clicks” but how much money the ads made.
Ads and landing pages kept within platform policies, consent-aware tracking, account monitoring. No disapprovals or suspensions — and no extra fees for it.
Weekly — bid and combination optimization; monthly — a report on leads and their cost with a plan for the next period. With numbers, not “all good”.
You see the lead forecast and the target cost per lead before signing the contract. Below — when to expect the first leads and the move to target CPL.
We break down your niche, demand and current campaigns, if any. We find where the budget leaks. The express audit at the start is free.
We calculate unit economics, the target cost per lead, volume and budget. The plan comes before the money, not after.
Keywords, ad copy, Search and Display campaigns, conversion goals, tracking. First leads — within 1–2 weeks.
We clean queries and placements, test combinations, bring the cost per lead down to target. The campaigns learn on real data.
We hold the lead price, add formats and remarketing, and grow volume where the economics hold up.
A report on leads, their cost and revenue, with a plan for the next month. Decisions by numbers, not by gut feel.
Access to the ad account and analytics (or we'll set them up from scratch on your account), the ad budget paid directly to the platform, and fast feedback on lead quality — which inquiries are genuine. Time-wise — about 1 hour a week for approvals and lead quality checks.
We write the second column honestly: if paid search won't pay back in your case, better to learn that in the audit — not after a burned budget. You can pre-check the math yourself with our Google Ads budget guide.
Until there's a public case study for your niche, we don't invent numbers — we show the methodology we use to forecast before the start.
We calculate the target cost per lead, demand volume and budget from your unit economics. You see the range and the caveats — what the outcome depends on.
We take no percentage of the ad budget — all of it goes to impressions. Our incentive is to lower your cost per lead, not to inflate the spend.
In the audit we forecast lead volume and cost from your keyword data and current numbers — with a range and caveats on what the outcome depends on. When a verifiable case study in your niche appears, we'll publish it with numbers and the client's testimonial.
Three packages by scope of work. The price covers the agency's work; your ad budget goes straight to the platform — we take no percentage of it.
The final fee depends on the number of campaigns, your niche and the scope of management. The ad budget is paid separately, straight to the platform — we take no percentage of it. The exact quote and cost-per-lead forecast come after a free audit.
Leave your contact — we'll review your current campaigns or forecast from scratch: how many leads, and at what price, are realistic in your niche. No pushy sales call.
We don't post invented reviews or ratings — that's a risk for you and for us. Verifiable reviews of advertising projects are added as clients agree to go public. Meanwhile, you can request references directly — we'll share contacts of clients willing to recommend us.
Not abstract advantages — verifiable facts you can put in the contract.
A flat fee for the work. Our incentive is to lower your cost per lead — not to inflate your budget burn.
The contract fixes a target lead price and volume — not “clicks” and “impressions”. The KPI is money, not traffic.
We show the lead volume and cost forecast with a range and caveats. We'll tell you honestly if PPC won't pay back.
Policy-safe ads, clean tracking, account health monitoring. Disapprovals and suspensions are not your problem.
Campaigns and keyword sets live in your account. You're not locked in to us and you leave with all the assets.
Experience across 32 industries. Ads work in one system with your website, SEO and analytics — so leads come out cheaper.
In response you'll get a niche review, a lead volume forecast and a cost-per-lead benchmark. Usually within one business day. Free, no strings attached.
4 of 6 project slots open this week.
Thank you! We'll get back with the niche review, the lead forecast and the cost-per-lead benchmark — usually within one business day.
