Paid social · paying for leads, not for reach
Your social ads rack up reach and likes, but no leads come out of them? We run paid social on Meta, TikTok and LinkedIn from the cost per lead, not from impressions: testing audiences and creatives against your funnel. Under a formal contract, with reporting and compliance — unlike a freelancer who can vanish with the access.
Reply within 15 minutes · lead volume and CPL forecast — free
The situations that usually start the search for a paid social agency. Under each one — what it costs you and how we fix it.
“The ads are running, reach and likes are there — leads aren't”
You're paying to show ads to an audience that doesn't buy, and can't see why.
We aim at cost per lead, not reach: testing audiences and creatives, sending traffic to a working funnel. The budget goes to people who leave an inquiry, not a like.
“We worked with a freelancer — he vanished along with the access”
Campaigns stalled, the account is unreachable, and there's nobody to hold accountable.
We work under a contract; the account and assets live on your side. A team answers for the result — not one person who can disappear. Accountability is in writing.
“We ran it ourselves — ads got rejected and the account restricted”
Policy strikes hit the advertiser's account — and in paid social, there are a lot of creatives to police.
We take compliance end to end: every creative checked against platform policies, tracking set up cleanly. No rejections, no account restrictions.
“Leads come in, but they're junk — my sales team wastes hours on them”
The cheap lead turns out expensive: conversion to sale is low and time burns away.
We verify lead quality with you and optimize for qualified leads, not the cheap click. Retargeting then follows the people genuinely close to buying.
Not a list of procedures — a list of outcomes: behind each line is what exactly changes in your campaigns and in your cost per lead.
We calculate the target cost per lead and the forecast before launch. You see at what lead price paid social pays back — before any budget is spent.
We build audiences from interests, behavior, competitors and lookalikes. Your ads reach people who resemble your buyers — not everyone at once.
We produce ad variants for every audience and test them. The winner isn't the “pretty picture” — it's the combination that delivers the cheapest lead.
Traffic goes to a working capture point — a lead form, landing page, business page or bot — not into a void. The click makes it to the lead.
Meta (Facebook & Instagram), TikTok, LinkedIn: feed, Stories and Reels, lead forms, page promotion. The format is matched to the task, not to habit.
We bring back everyone who's touched the brand and walk the audience down the chain to an inquiry. Warm audiences convert cheaper than cold.
We set up tracking, check every creative against platform policies and monitor account health. No rejections, no restrictions — and no involvement needed from you.
We track conversion events and tie the click to the lead. You see not “reach” but how many leads paid social produced — and at what price.
We verify with you whether leads are qualified and optimize for those — not for the cheap click. A cheap but empty lead is of no use to us.
Weekly — audience and creative optimization; monthly — a report on leads and their cost with a plan. With numbers, not “it's running”.
You see the lead forecast and the target cost per lead before signing the contract. Below — when to expect the first leads and the move to target CPL.
We break down your product, audience and current campaigns, if any. We find where the budget leaks. The express audit at the start is free.
We calculate the target cost per lead, segments, funnel and budget. The plan comes before the money, not after.
Audiences, creatives, account setup, pixel and conversion events, policy check. First leads — within 1–2 weeks.
We test combinations, cut the weak ones and let the algorithm learn. The cost per lead comes down to target.
We hold the lead price, refresh video creatives against fatigue, add retargeting and grow volume.
A report on leads, their cost and quality, with a plan for the next month. Decisions by numbers, not by gut feel.
Access to the ad account and business pages (or we'll set them up from scratch on your account), the ad budget paid directly to the platform, product materials, and fast feedback on lead quality. Time-wise — about 1 hour a week for approvals and lead quality checks.
We write the second column honestly: if paid social won't pay back in your case, better to learn that in the audit — not after a burned budget.
Until there's a public case study for your niche, we don't invent numbers — we show the methodology we use to forecast before the start.
We calculate the target cost per lead, audience size and budget from your unit economics. You see the range and the caveats — what the outcome depends on.
A formal contract, lead reporting and full creative compliance — everything freelance doesn't give you. Accountability in writing.
In the audit we forecast lead volume and cost from your audience and product — with a range and caveats on what the outcome depends on. When a verifiable case study in your niche appears, we'll publish it with numbers and the client's testimonial.
Three packages by scope of work. The price covers the agency's work; your ad budget goes straight to the platform.
The final fee depends on the number of segments, the volume of creatives and the scope of management. The ad budget is paid separately, straight to the platform. The exact quote and cost-per-lead forecast come after a free audit.
Leave your contact — we'll review your current campaigns or forecast from scratch: how many leads, and at what price, are realistic in your niche. No pushy sales call.
We don't post invented reviews or ratings — that's a risk for you and for us. Verifiable reviews of advertising projects are added as clients agree to go public. Meanwhile, you can request references directly — we'll share contacts of clients willing to recommend us.
Not abstract advantages — verifiable facts you can put in the contract.
A formal contract, team accountability and full access handover. Unlike freelance, which can simply vanish.
We fix a target cost per lead and volume. The KPI is leads and their quality — not likes and impressions.
Every creative checked against platform policies, tracking set up cleanly. Critical in paid social — creatives are many, and strikes hit your account.
We show the lead volume and cost forecast with a range and caveats. We'll tell you honestly if paid social won't pay back.
Campaigns, audiences and business pages live on your account. You're not locked in to us and you leave with all the assets.
Experience across 32 industries. Paid social works in one system with your website, PPC and analytics — so leads come out cheaper.
In response you'll get an audience review, a lead volume forecast and a cost-per-lead benchmark. Usually within one business day. Free, no strings attached.
4 of 6 project slots open this week.
Thank you! We'll get back with the audience review, the lead forecast and the cost-per-lead benchmark — usually within one business day.
